The world's LEADING
AI talent studio
We create, develop, and manage digital stars for film, TV, social, and brand partnerships.
HOW WE WORK
How we work
with partners
Whether you want to book existing talent, build something new, or just figure out where AI fits in your world, tell us about your project and we'll tell you how we can help.
WHY XICOIA?
CREATED, NOT GENERATED
Every XICOIA character has a bible that defines exactly who it is, and a team that keeps it that way.
Original IP
We own the IP outright, so nothing here is licensed, templated, or borrowed.
Human oversight
A person signs off on every narrative decision, performance direction, and brand interaction.
Built to perform
XICOIA talent is built to hold up under real production conditions.
characters built to last
Every XICOIA character is original, owned IP: a distinct personality, backstory, and voice.
Our roster works across scripted drama, brand campaigns, and live fan interaction, in any market and any language.
Film & Television
Scripted lead & supporting roles.
Brand Campaigns
Long-form partnerships, endorsements, and one-off activations.
Live & Virtual Events
Appearances, panel spots, and mixed-reality activations.
Gaming & Interactive
Character integrations, and interactive experiences.
Not sure which format is right for your project? Get in touch and we'll help you find the right fit.
in development
More coming
We're actively developing a roster across genres, aesthetics, age ranges, and formats - screen acting, music, gaming, interactive experiences. Each is its own original piece of IP.
If you're interested in partnering ahead of launch, or in shaping what comes next, get in touch.
How we work
Whether you want to book existing talent, build something new, or just figure out where AI fits in your world, tell us about your project and we'll tell you how we can help.
SERVICES
WHAT WE OFFER
Book XICOIA's digital stars for specific projects.
We handle creative direction, consistency, and brand safety. You get original AI talent that holds up creatively, delivered on brief.
What's included
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Endorsements and brand campaigns
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Film and TV appearances
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Social and digital content
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Live, virtual, and mixed-reality events
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Gaming integrations and interactive experiences
Partnerships from $25,000
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Original AI talent built from scratch, for clients who want a character they own.
Not a generic avatar. A fully realised digital personality, built to your brief. IP structures are agreed upfront. Ownership terms are defined clearly for every commissioned project.
What's included
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Visual design and aesthetic
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Personality, tone, and backstory
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Performance guidelines and creative boundaries
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Long-term character direction and management
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For studios, platforms, and brands looking to build something original.
We bring the talent and production capability (via our partners at Particle6) and you bring distribution, platform, or budget. Together we develop formats and projects that would be hard to build any other way.
What's included
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Scripted series and original entertainment formats
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Short-form and microdrama content
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Interactive and immersive experiences
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Long-form IP development
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For studios, platforms, and brands looking to build something original.
We offer advisory conversations for brands and studios working out how AI-native characters could fit into their strategy, slate, or roadmap.
What's included
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Strategic positioning workshops
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Slate and roadmap reviews
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Brand-fit and brand-safety assessments
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The studio
behind the talent
XICOIA is a new kind of AI talent studio: we create, develop, and manage digital performers as owned IP built to work across social, interactive & narrative.
OUR ORIGIN
Where we started
XICOIA started with a question: what if a digital character could have the depth and longevity of real talent, rather than existing for one clip and disappearing?
We didn't want to build another avatar generator or a VFX shortcut. We wanted a studio that treats a character like a career: a defined voice, a history, and a plan for where it goes next.
Tilly Norwood was proof that could work. The studio is what comes after her.
OUR VISION
What we're building
We're building talent that can be in more places at once than a person ever could: fronting a brand campaign, carrying a scripted story, and showing up live, all without breaking character.
None of that works without the craft behind it. The AI does the heavy lifting. The team decides what's actually worth making.
OUR PROMISE
Built responsibly
Every character works inside creative, editorial, and legal boundaries we set before production starts. We don't train on or replicate anyone's likeness or voice without permission, and we say clearly, on every platform, when something is AI-made.
The technology makes it possible. The people behind it make it worth watching. Every XICOIA character is built from the ground up with performance craft, consistent personality, and long-term creative vision — not assembled from a template or generated on demand.
FAQs
Frequently asked questions
XICOIA is an AI talent studio that creates, develops, and manages original AI talent, designed for film, television, gaming, live experiences, social media and the wider entertainment industry. We combine storytelling, performance craft, and AI systems to build digital talent with depth: believable backstories, evolving personalities, and the ability to perform across multiple formats and platforms.
XICOIA operates more like a talent studio or management company than a tech platform. We don't offer self-serve avatars or generic character templates, and nothing we produce is simply auto-generated. Instead, we combine human creativity with AI: our team creates original digital talent from the ground up, develops their personalities, creative direction, and boundaries, and manages their appearances, partnerships, and long-term strategy. The technology enables the performance, but human creative judgement and the talent come first.
XICOIA owns and controls the underlying IP of the digital talent it creates, unless otherwise agreed as part of a bespoke partnership. This allows us to protect the integrity of each character, ensure safe and consistent usage, and manage long-term storytelling and career growth. For commissioned or co-created projects, IP structures are clearly defined on a case-by-case basis.
We believe AI-generated content can open up exciting new frontiers in storytelling. Just like CGI or animation, AI can bring a fresh, innovative approach to how stories are told. The audience is already there: virtual influencers and AI-driven characters now see engagement rates roughly three times higher than traditional human creator content, and over half of US consumers already follow at least one virtual personality. With transparency, respect, and creative intent, we believe audiences will continue to embrace the unique possibilities that AI-driven productions can offer.
No. Tilly Norwood is our first and most visible digital star, but XICOIA is a studio model, not a single-character project. We are actively developing multiple digital talents across different genres, age ranges, aesthetics, and formats - from screen acting and music to gaming and interactive experiences. Each talent is built as its own piece of original IP.
We understand that concern. Every character we build is created together with human creativity, not instead of it. AI helps us with technical tasks or visualisation, but the essence of performance, writing, and design is always crafted by human talent working alongside the technology. This is a new form of creativity, not a replacement for existing ones. AI is a tool, not a substitute.
No. XICOIA exists to expand storytelling possibilities, not replace human talent. Digital stars can open up new formats and narratives, reduce production barriers for certain stories, and enable performances that would otherwise be impossible. But human creativity, direction, and collaboration remain at the core of everything we make.
We take consent and intellectual property very seriously. We never use AI to replicate anyone's likeness or voice without permission. When we create digital twins, it is only ever done with proper consent and fair compensation for the individual involved. Transparency is essential in our approach, and we always disclose when content is AI-generated to ensure ethical practices at every stage of production.
Not in the sense of operating without oversight. We build the full "brain" of each character, meaning their personality, knowledge, and voice are developed in depth, with strong ethical guardrails so they can hold autonomous, real-time conversations and interactions. But every character still operates within carefully designed creative, ethical, and editorial frameworks. Human oversight remains central to narrative decisions, performance direction, public interactions, and brand and cultural responsibility. The goal is not to replace human creativity, but to extend it.
Yes - this is already happening. XICOIA digital stars are available for film and TV projects, brand campaigns and endorsements, gaming and interactive experiences, and live, virtual, or mixed-reality events. We approach partnerships selectively to ensure creative alignment, brand safety, and longevity - much like traditional talent representation.
Yes. Ethics and governance are foundational to XICOIA's work. We build clear guardrails around consent and representation, bias and cultural sensitivity, misuse and deepfake risk, and transparency around AI involvement. Our approach prioritises responsibility alongside innovation.
A legacy built to last forever
© 2026 XICOIA. A Particle6 company.
Part of Particle6 Group.For more information, please visit particle6.com